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Insights on UX, analytics & growth

Practical guides and deep-dives for product teams who care about how their users actually behave.

Guide
May 28, 2025 · 5 min read

What Is a Heatmap and How Does It Help You?

Heatmaps translate raw interaction data — clicks, scrolls, and cursor moves — into visual overlays that instantly reveal where users focus and where they abandon. Here's everything you need to know.

Read article →Coming soon
Deep dive
6 min read

Session Recording vs. Heatmaps: Which Should You Use?

Heatmaps show you aggregate patterns; session recordings show individual journeys. Used together they're unstoppable — but knowing when to reach for each one saves hours of debugging.

May 14, 2025Read →
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Privacy
7 min read

Why Self-Hosted Analytics Is the Future

Third-party SaaS analytics means your visitors' data leaves your servers the moment they land on your page. Self-hosting puts you back in control — and it's easier than you think.

Apr 30, 2025Read →
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Tutorial
8 min read

How to Improve Your Landing Page Using DID

A step-by-step walkthrough: install the tracker, record 200 sessions, read the click map, identify dead zones, run an A/B test, and measure the lift — all with a free DID account.

Apr 12, 2025Read →
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Compliance
6 min read

GDPR-Compliant User Analytics: A Developer's Guide

Data minimisation, consent flows, and retention limits — this guide walks through every GDPR touchpoint when adding behavioural analytics to your product, and how DID handles each one by default.

Mar 28, 2025Read →
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